The current system isn’t working for anyone.
1 in 20 who give birth, leave with PTSD
2 out of 3 maternity units are at unsafe levels of understaffing.
Historically low rates of unassisted vaginal births of 49%
Black, minority and unsupported women also experience worse outcomes & experiences.
We also know NHS staff work devotedly, in poor conditions to provide lifesaving care
*We know not all parents want, or can have physiological births. Each route to parenthood is as valid and worthy as the next.
Have one dedicated midwife through out (including labour & up to 6 weeks postpartum)
From day one of your pregnancy.
Midwives work closely in small teams, even if your primary midwife is off one day, you’ll know your secondary one
Time to talk with convenient home appointments
Hour long home visits, to answer all your questions and voice your worries.
14-18 total visits
Direct midwife mobile contact 24/7 via whatsapp
Worried? got a strange feeling? Have zoom, text or on demand calls with your same midwife. Quickly put your mind at ease or be promptly referred to the appropriate channels.
We listen. No agendas. Women-centred care, informed consent
Kind, compassionate, & honest woman centred care, whether you choose an elective c-section or a home birth - or anything inbetween.
Well - paced information
A guide to navigate the system - NHS & Obstetrics Integration
Many need some obstetric support along their journey, it should never be “either - or”. Milestone scans through the NHS, integrated with Kove care.
Highly skilled in birth physiology
Preventative care. Increase your chances of a "non-medical" birth (if choosing vaginal birth).
Choice of birth place
*Subject to local trusts availability. Homebirths supported with two midwives.
Modern digital experience
Free up the humans to do what only humans are best at, and have the robots do everything else. (Coming soon)
The Vision: Bring highly skilled, compassionate, relational, continuity midwifery to everyone that wants it.
A sustainable system that works for both families and for midwives
Out of pocket
(& NHS collaboration where possible)
Currently no UK health insurance provides Maternity care.
'Bupa International', for international persons is the only one.
We deeply believe choice and exceptional quality care should be the right of all UK women & birthing people. We’d love to get into the NHS as soon as possible, but know its difficult to innovate within. Please bare with us.